What can Amazon and Apple bring together?

At the moment, consumers are still unable to purchase Apple's officially licensed products on Amazon, but more through third-party merchants. However, the situation will change soon. According to CNN, Amazon announced on Friday (November 9) that it has reached an agreement with Apple to officially enter Amazon. Third-party sales of Apple products on Amazon must be officially authorized by Apple.

Under the agreement, Apple is the first to sell its latest products directly on Amazon, including the iPhone XR and iPhone XS series, the iPad Pro and the fourth-generation Apple Watch, which will be available in the US, UK, France, Germany, Italy, Spain in the coming weeks. Amazon websites in 8 countries in Japan and India are on the shelves. In addition, only Apple-licensed dealers can sell their products through Amazon. After January 4, 2019, third-party sellers without Apple's authorization may not sell new or used Apple products and their Beats series headphones on Amazon.

In the opinion of analysts, the "joining hands" of both sides have both the reasons for the challenges of performance growth and the motives for the impact of the US fourth-quarter holiday shopping season. After all, Amazon has added more electronic products options, and Apple has increased its channels. Sell more products worldwide.

Some analysts have also seen the hidden dangers of Amazon's monopolistic behavior. Fox Business News commented that similar to last year's direct sales agreement with Nike, the agreement between Amazon and Apple will make it more difficult for third parties to sell used or new iPhones, iPads and Apple Watches, to small and micro businesses, individual sellers and want to buy People with second-hand Apple products are hurting, and these people may move to Amazon's e-commerce rival eBay.

CNN reported that Amazon will use its own power to crowd out competitors. For example, Amazon does not allow the sale of Google products that compete with its own smart speakers and streaming devices. Even if Apple and Amazon signed an agreement, some of its products could not be sold on Amazon for similar reasons.

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